Strategy
Crafting strategies to shape the future and turn vision into reality
Visualizing intellectual capital is both the starting point for corporate transformation and the first step toward building a foundation for sustainable value creation.
Daisuke Touchi
Executive Director, Intellectual Capital Management ICM, ICMG Group
What Is IC Rating®
Three Key Points of IC Rating®
Intellectual capital evaluation is the practice of identifying the sources of value creation that cannot be captured by financial information alone—such as human capital, organizational culture, and relationships with customers. At the same time, through dialogue, it uncovers gaps in perception between management, frontline teams, and customers, and builds a shared understanding of the company’s purpose and the direction of value creation. Furthermore, by understanding how these elements of intellectual capital interact with one another as a coherent structure, IC Rating® enables companies to translate their vision into executable strategies grounded in the realities of the organization.
1. Understanding Invisible Capital Is Essential for Corporate Transformation
Expected Outcomes of IC Rating®
Four Key Outputs of IC Rating®
The outputs of IC Rating® go beyond simply collecting data or individual voices. They present a structured view of value creation based on intellectual capital, serving as actionable input for management decision-making. Building on these insights, dialogue-driven workshops help leadership clarify which elements of intellectual capital will serve as future sources of value creation, and determine how to leverage and strengthen them as part of the company’s strategic direction.
1. Comments (Comment Collection)
Challenges Our Clients Face
Collaboration and communication across departments are weak, resulting in excessive time spent on internal coordination.
Moving beyond mere score-tracking to redefine engagement as a "leading indicator of growth," systematizing it as a strategic asset.
Management articulates its vision with conviction, yet it is often perceived as nothing more than a “slogan.”
While there is a sense of perception gaps between customers and the organization—and even within the organization itself—it remains unclear what those gaps actually are.
Redefining fragmented action plans based on "future value" to build a foundation that transforms static goals into tangible results.
Financial results are visible, yet leading indicators are ambiguous, causing responses to lag behind emerging issues.
VOC data is collected regularly, but it is only leveraged at the level of incremental, day-to-day operational improvements.
Practical Insights from IC Rating®
Three Practical Applications of IC Rating®
For over 25 years since its founding, ICMG Group has supported corporate transformation by working alongside management teams, using IC Rating® as a starting point and grounding our approach in the challenges and perspectives identified by business leaders themselves.
Case Study 1
Visualizing the Authentic Strengths of a Consumer Goods Manufacturer through IC Rating®
Background of the IC Rating® Initiative
Insights Revealed through IC Rating®
The Value of IC Rating®
Our Presence
Our Experts
Filling Society with the Value Creation from Intellectual Capital.
Daisuke Touchi
Executive Director, Intellectual Capital Management ICM, ICMG Group
Head of Intellectual Capital Management
B.A. in Economics, Keio University
After working for an advertising company, he joined ICMG. Based on the global standard methodology of value creation, he accompanies and supports companies in implementing intellectual capital management.He leads the execution of leadership development for the next generation of executives and others, the visualization of intellectual capital, and the formulation of the Purpose Vision.
Creating cool and shining adults who will lead Japan to be a respected country in the world again.
Naoka Sono
ICMG Group Intellectual Capital Management ICM
Middlesex University BA Joint Honours Degree Management with Accounting
Joined Accel Corporation (now ICMG) in 2002. She has been involved in many projects, mainly for the Hitachi Group, in which he helped visualize intellectual capital and utilize it to create value. In 2009, after the birth of her first child, she became upset with the stagnant postpartum environment and launched a postpartum support business. After 12 years of management experience, she returned to ICMG in 2022. She is currently leading a program to uncover human and intellectual capital, the core of the Discovery Phase, which is the starting point for sustainable corporate value enhancement.
Reveal all possibilities and create a daily life filled with joy and hope
Kentaro Suzuki
ICMG Group Intellectual Capital Management ICM
B.S., Tokyo Institute of Technology, Department of Management Systems Engineering / B.S., Architecture
Qualified Architect
After working for an architectural design company, he worked for several consulting firms, providing advisory services on M&A, PMI, organizational restructuring, alliance strategy planning, new business planning, BPR, corporate culture reform, etc. from the perspective of “Management x Business x Human Capital”. In 2021, he joined ICMG and has been working on redesigning intellectual capital management/human capital management by integrating his past experiences.
We create something of value to society.
Hitoshi Funahashi
ICMG Group President, Founder and Group CEO
Chairman, Management and Intellectual Assets Subcommittee, Industrial Structure Council/New Growth Policy Subcommittee, Ministry of Economy, Trade and Industry
Vice-Chairman of the New Business Creation Committee, Vice-Chairman of the Stable Small and Medium-sized Enterprises Activation Committee, and Executive Director of the Economic and Social Friendship Association.
Senior Managing Director, Japan Innovation Network
MBA, Waseda University Graduate School, Ph.
Founder and President of ICMG Co. He has worked in a general trading company in the development and export of chemical products for overseas markets and handling national bidding projects, until he joined Recruit Co. Ltd. in 1987. After working in the Human Resources General Service Division and the New Business Development Office, he founded the Business Incubation Division in 1996. He then launched the magazine "Entre" and provided a variety of services including "magazine," "internet," "events," and "individual consulting" as support services for venture companies. In 2000, he founded Accel, Inc. as a successor to the business support project.In 2001, the company partnered with Intellectual Capital AB, a Swedish intellectual capital rating company, to license and develop a Japanese version of IC Rating®, a method for evaluating the actual value of a company that cannot be shown on its balance sheet. In 2003, he took a stake in the company, and in 2010, he made it a subsidiary. Today, ICMG is an advocate of intellectual capitalism that ensures fair and appropriate profits for corporate stakeholders, including management, employees, business partners, customers, and shareholders, and conducts research and practice of ICMG's unique "Intellectual Capital Management" method.
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